Hearing Aids at Universal Audiology
At Universal Audiology, we continually bring in the latest hearing aids from each of the top manufacturers. Hearing aid technology is growing exponentially. Hearing aids are now incredibly discreet and even come in “nearly invisible” options. Many hearing aids also feature advanced technology including Bluetooth connectivity, rechargeability, and automatic functioning. We carry hearing aids from the leading manufacturers, including EarQ, Oticon, Signia, and Starkey.
Hearing aids have many features and can now be water-resistant or even waterproof. They can provide tinnitus relief through masking technology. They can connect to your TV and play the sound directly into your ears. Even your smartphone can connect to your hearing aids so that you can make quick adjustments to their settings and customize your experience in different listening environments.
Hearing Aid Styles
We carry all styles of hearing aids, including the following:

Receiver-in-Canal (RIC)
hearing aids are reliable and convenient. These have a lightweight feel to them and a flexible fit.

Behind-the-Ear (BTE)
hearing aids put you in control with customizable fit options, wireless connectivity, and easy volume control.

Completely-in-Canal (CIC)
hearing aids are sleek and subtle. This technology is molded to the unique contours of your ear for a superior fit that offers a natural look and hearing experience.

In-the-Canal (ITC)
In-the-Canal hearing aids are discreet and have a glasses-friendly fit with external controls.

In-the-Ear (ITE)
hearing aids are custom molded for you. They are powerful and comfortable, allowing for all-day use.
Featured Technology

*Expected use time for rechargeable battery depends on use pattern, active feature set, hearing loss, sound environments, battery age and wireless accessories.
Life-Changing Innovation from Oticon
Oticon IntentTM
Facing the daily challenge of hearing conversations in noisy environments can be difficult for individuals with hearing loss. Traditional hearing aids understand sound, but not you. Oticon IntentTM is the first hearing aid that understands what you want to listen to.
Using revolutionary BrainHearingTM technology, Oticon IntentTM uses your movements, the environment, and the conversation around you to recognize what you want and need to listen to, adapting seamlessly to deliver truly personalized support. With Bluetooth connectivity and rechargeable power, Oticon IntentTM offers life-changing benefits.*
Benefits of Oticon IntentTM:
- Clarity: Hear more clearly, stay more engaged, and enjoy life fully
- Confidence: Feel confident in every moment, from navigating the room to talking with a group of friends
- Cognition: Helps keep your mind focused, alert, and engaged with what matters most
Empire Hearing Aids

Hearing aids made affordable for you.
NYS Empire Health Insurance includes a benefit for hearing aid coverage. Your Empire Insurance will cover $1,500 per ear every four years.
At Universal Audiology, this benefit will pay for a wide variety of hearing aids. Payment from Empire Insurance coverage will pay for your hearing aids 100%. Many different manufacturers and styles of instruments are included in our program. A few different models include:

Signia Pure Charge&Go IX
Meet the beautiful and compact Pure Charge&Go IX, a groundbreaking Signia Integrated Xperience hearing aid designed to fit snugly into the ear and meet your unique lifestyle and hearing needs. It harnesses the full power of Signia Integrated Xperience with RealTime Conversation Enhancement technology to keep you connected with conversations. Enjoy a truly unique listening experience with Signia Pure Charge&Go IX.
Additional features of Signia Pure Charge&Go IX include:
- Natural, effortless conversations
- Instant comfort and clarity
- Powered for all-day conversation
- Tailored to your hearing experience

Starkey Genesis AI
Experience a new beginning for better hearing with Starkey Genesis AI hearing aids. The all-new Genesis AI hearing aid mimics the cerebral cortex of the brain to fill in the gaps quickly and accurately when our hearing is impaired. The Genesis AI is packed with the most sophisticated technology, to deliver a more true-to-life sound quality than ever before. Designed to help wearers hear soft sounds, you can now hear with less effort. Experience the best performing hearing aids for yourself with Genesis AI!
Additional features of Genesis AI include:
- Discreet, ergonomic design
- All-day rechargeability
- Built-tough durability
- Versatile connectivity
What’s Included with Empire Hearing Aids
At Universal Audiology, our Empire Insurance Hearing aid program includes payment in full for your hearing aids every four years. We include a 4-Year Repair Warranty with all hearing aids in The Empire Program. This means your hearing aids are insured against damage for the entire four years before they can be replaced again under your Empire Insurance.
Our office processes all claims to Empire Insurance for payment for the hearing aids. As always, all fittings at our office include a 45-day trial to ensure the proper fit and selection.
After an audiological evaluation at our office by a NYS licensed audiologist, we will explain the benefits of the different options available to you. Once you decide which hearing aid to test out, we will make all the necessary adjustments and fine-tuning changes to ensure a proper fit. As always, follow-up, checkups, and adjustments for the life of your instruments is included with your Empire Insurance coverage.
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Our Offices
Olean Office
2223 West State St
Suite 102
Olean, NY 14760
Office Hours
Mon – Wed: 8:30AM-4PM
Thurs – Sun: CLOSED
Dunkirk Office
860 Central Avenue
Dunkirk, NY 14048
Office Hours
Mon – Fri: 9AM-4PM
Sat & Sun: CLOSED
Orchard Park Office
3959 N Buffalo Rd
Orchard Park, NY 14127
Office Hours
Mon – Fri: 9AM-4PM
Sat & Sun: CLOSED
Jamestown Office
505 Foote Avenue
Jamestown, NY 14701
Office Hours
Mon – Fri: 9AM-4PM
Sat & Sun: CLOSED